With the hearts of Americans captivated by the plight of those affected by Hurricane Harvey, corporations are marshaling their resources to contribute to relief efforts. Some tap internal expertise; others reach out to consumers to lend a hand (or a dollar). Here's a round up of notable efforts.
"The U.S Chamber of Commerce estimates that companies have pledged $72 million to relief efforts with forty-two companies donating $1 million or more — and the list growing by the day. Verizon alone made a $10 million commitment to the relief effort. Walmart initially pledged $1 million but has upped that commitment to $20 million. Here’s a roundup of some notable Harvey response efforts to date by businesses large and small: Companies Creatively Using Business Assets Anheuser-Busch periodically stops beer production throughout the year to produce canned drinking water that can be used in the event of natural disasters like Harvey. With the help of local wholesaler partners, nearby AB breweries mobilized to send more than 410,000 cans of (branded) drinking water to Texas to assist in the relief efforts. Anheuser-Busch online newsroom Anheuser-Busch will deliver 410,000 cans of emergency drinking water to the affected areas. A Houston-based business man, known as “Mattress Mack” opened his two furniture stores up to the public as safe places to seek food and shelter, even deploying his trucks to rescue people unable to ford the waters. Using Facebook and Twitter, the company posted messages online inviting people to stay and ended up housing 400 people between both locations. The stores were built on raised concrete to be flood-proof. Google launched an SOS Alert app specifically for Harvey to keep people in and outside the affected area updated with the latest news. The company also created a Harvey Crisis Map that includes the latest active alerts for the affected area, Waze-sourced shelters, road closure information and weather information. Airbnb set up a page specifically for evacuees and invited local hosts to open their homes for free, also waiving service fees."